What Rock City's Billboards Can Teach Chattanooga Businesses About Digital Marketing
You remember them from childhood road trips—those "See Rock City" barns that stretched across 19 states. What started as a Depression-era desperation play became one of the most successful marketing campaigns in American history. Clark Byers painted 900 barns over 34 years, nearly died doing it, and created something that transcended advertising to become cultural DNA. Today, only 40 barns remain, but the principles behind that campaign are more relevant than ever for Chattanooga businesses navigating digital marketing in 2025.
Nate Sanden
November 3, 2025
