Test Your Website Speed
Get detailed insights into your website's performance with Google PageSpeed analysis
Why Website Speed Matters
SEO Rankings
Google uses page speed as a ranking factor. Slow websites get pushed down in search results, while fast sites gain a competitive edge. Core Web Vitals are now essential metrics that directly influence your visibility in search.
Conversion Rates
Amazon found that every 100ms of latency cost them 1% in sales. For every second of load time, conversion rates drop by an average of 4.42%. Speed directly impacts your bottom line.
Bounce Rate
53% of mobile visitors abandon sites that take longer than 3 seconds to load. A slow website means potential customers leave before seeing your content, products, or services.
Mobile Experience
Over 60% of web traffic comes from mobile devices, often on slower connections. Mobile users expect fast experiences - Google prioritizes mobile-first indexing for search rankings.
Understanding Core Web Vitals
Largest Contentful Paint
Measures loading performance - how long until the main content is visible. Aim for under 2.5 seconds. This is typically your hero image, heading, or main content block.
First Input Delay
Measures interactivity - how quickly your site responds to user input. Aim for under 100ms. Heavy JavaScript can block the main thread and delay responses.
Cumulative Layout Shift
Measures visual stability - how much content jumps around during loading. Aim for under 0.1. Images without dimensions and dynamically injected content cause layout shifts.
Common Speed Issues We Find
- Unoptimized images - Large images not compressed or served in modern formats like WebP
- Render-blocking resources - CSS and JavaScript that delays page rendering
- Slow server response - Time to First Byte (TTFB) over 600ms indicates server issues
- No caching - Missing browser cache headers force repeat downloads
- Web font issues - Flash of invisible text (FOIT) or unoptimized font loading
Need Help Improving Your Website Speed?
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